Dmitry Medvedev"Putin’s persona, the Vladimir Putin brand, goes out of fashion slowly but surely. Russians are developing a new political addiction – Dmitry Medvedev, Putin’s protégé, his official successor. The propaganda machine has been taking great efforts to promote the new brand across Russia. The new brand, Dmitry Medvedev, has thus been outshining his predecessor – Putin."
"November of 2007 became the peak of “hail-Putin period.” That was the time when Russia was getting ready for parliamentary elections and when Putin chaired United Russia party. Thousands were saying that it would be a crime for Putin to step down. Those who urged all Russians to vote for Putin now say that the people of Russia should vote for Dmitry Medvedev.
“We were supporting Putin’s course, not a particular person. Since Dmitry Medvedev personifies Putin’s course now, we are now supporting Medvedev,” they say. "
"Putin's approval rating was 81% in June 2007, and the highest of any leader in the world. His popularity rose from 31% in August 1999 to 80% in November 1999 and since then it has never fallen below 65%. Observers see Putin's high approval ratings as a consequence of higher living standards that improved during his rule and Russia's reassertion of itself on the world scene. Most Russians are also deeply disillusioned with the West after all the hardships of 90s, and they no longer trust pro-western politicians associated with Yeltsin that were removed from the political scene under Putin's leadership. "
Medvedev will most likely win the presidency because of Putin's popularity. Putin is pushing Medvedev's name and the people will probably vote for him simply to support Putin.
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